All the ducks are drink driving in the water

We've just had a great experience creating some radio spots for Drink Drive with the band Lemon Jelly..."ALL THE DUCKS ARE SITTING IN THE WATER!" What a lovely couple of fellas they are, extremely talented and a joy to work with.

Thanks very much guys.













The campaign idea is centred around the fact that a Drink Drive conviction stays on your licence for 11 years, which will cause you all sorts of problems. Our aim is to make the audience think about how long 11 years is and whether it's really worth trading that quick pint for 11 long years of grief. A tough cookie is Drink Drive - the public seem to be immune/bored of all the old classic shock tactics, and the depressing reality is that the dickheads who do drink drive don't actually care about the effect their actions could have on anyone other than themselves, hence it's much more effective to talk about the personal consequences.

Anyway, we're pleased with the campaign and hopefully it'll feel fresh for the genre as well as convincing the target audience not to get behind the wheel after a pointless quickie this summer (crazy fact: every degree the temperature goes up in the summer, supermarkets sell an extra 400,000 crates of beer). Check out the spots below...


'Kiss'

'Cats'

(Speaking of time, I just watched the Lost season 4 finale...amazing. I have to admit that there were parts of this season where I was losing faith a wee bit, but the finale was unreal. As usual with Lost, it's going to take a while to digest it all...but if you don't watch it, watch it. All of it. Trust me, the writing, the characters, the directing...it's genius).