Wednesday, 23 December 2009

Star Wars Weather

Here's a cool idea for displaying the weather. Here's today's outlook in Star Wars weather:














Looking forward to seeing the next updates, so summer should be like Tattoine. Here's the link. Hope my train home to Cornwall doesn't freeze tonight...I haven't packed my tauntaun.

Speaking of Tauntauns, check out this AWESOME sleeping bag. I want it. Badly.

It must be Christmas...

There's a dog in the office! Hurrah! Hurrah for Ralph!

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What's not to like about dogs running on polished wooden floors?!

Tuesday, 22 December 2009

The Mother of all Christmases













So, for me this is the best agency Xmas idea this year and it's a cracker from Mother. A really amusing idea this...



Great stuff. What a decent chap Theo is too...he could've kept half and given away half, but hey!

Also, I'm really interested in the beards the creative pair who conceived the idea have cultivated. My beard is getting bushier by the day. I'm giving it 'til summer 2010.

Wednesday, 16 December 2009

FWA website awards

Check out the best websites of the year according to the FWA.

Here's the link.
























Tuesday, 15 December 2009

Super-Slick New MTV Idents

Idents are a great brief to get. They usually serve to sponsor a certain programme - so the USP is all there for you...for example Nintendogs sponsor 'It's Me or the Dog'. It's just a case of bringing it to life in a cool way. Also, clients don't tend to be as strict with them as they are for regular full length tv ads, so as a creative you tend to be able to get away with more stuff.

Case in point - for Nintendo a couple of years back, we were able to get some really fun stuff through, but when it came to the main TV ads the client became well anal. This obviously led to Nintendo being resigned by the agency...but that's another story.

Anyway, I got side-tracked. Here are some great new idents for MTV created by the super-slick Universal Everything. These sort of channel idents, for the likes of MTV and E4, are even better as the only product they're advertising is themselves, so there are fewer creative restrictions. Hence these ones are brilliantly random...and as I mentioned, they're super-slick, colourful and clean as a whistle. The first one is my favourite.

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School of Saatchi













I have to say I was a bit worried when I heard about the concept of this series - a kind of X-Factor for art. But actually I was pleasantly surprised by how good it was.

If you haven't seen it, I won't spoil it by saying who won. All I will say is that the winner has a very strong name.

Watch all 4 episodes of the series here.

Friday, 4 December 2009

Give it a ponder

This is a brilliant campaign. Great idea, beautifully observed. No I didn't do it. Gutted.







Tuesday, 1 December 2009

Avatar surely below par

Is it just me or does James Cameron's 'amazing' new movie Avatar look like a big pile of steaming crap??? Am I the only one who thinks this? The whole world seems to be going crazy for it.



















I hate CGi anyway so maybe I'm biased, but it kind of looks like a new Star Wars Phantom Menace...on acid.



And 'avatars'?! Please. So 2004. What's next Second Life the Movie??? The Sims 3D??? It's definitely one of those ones where when James Cameron first thought of it, funnily enough in 2004-ish, it was the big new thing...of course now the whole avatar concept is so dated.

Don't even get me started on the font...like a crap new-age rainforest cafe logo or something. And to make matters worse a huge new advertising campaign across 5 billboards is being put up outside my office window. It's got 3D rocks and crazy flying metal birds coming out of it.

I weep for the future.